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Making certain that your customers get
what they want and come back for more of is critical importance to
the long term success of every organization. While the term
'satisfied customer' has been around forever, organizations are
finding they need to retain customers and, more importantly, turn
satisfied customers into loyal customers.
Why would you want loyal customers?
The notion that there is no linkage
between customer retention and profitability is being proven false.
Studies indicate that small changes in customer retention rates, as
little as 5%, result in extraordinary improvements in profitability,
25% and more!
Often, the challenge that
organizations face is one of focus. Most executives focus on
profitability as the most important factor to the survival of their
business. Only considering balance sheet items could lead to the
conclusion that relationships are irrelevant, and customers should be
dealt with based on what is profitable rather than what is right for
the customer.
Our Approach
The Loyalty Factor is based upon
the most measured and scrutinized elements of loyalty, Points of
Connection which must be aligned throughout the organization in order
to achieve organizational success.
Our unique approach measure the
interrelationship needed to create loyal customers. We are not
measuring customer satisfaction, but rather how effective an
organization is in maintaining loyal customers. Our approach is
outcome focused and action driven, rather than simply measuring
non-related activities for the sake of measuring without reviewing
actionable data.
Our approach provides both quantitative
and qualitative data. The organization will receive a
well-balanced evaluation of their current situation relative to their
strategic direction and business goals.
Results
If The Loyalty Factor
is right for your organization and successfully implemented, you
could expect:
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Increased
profits
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Reduced Costs
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Increased
employee retention and loyalty
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Improved team
culture
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Motivated and
productive employees
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Increased
future growth potential
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Increased
competitive strength
Call 503.201.9941 for your
complimentary, no obligation assessment to determine if The
Loyalty Factor is right for your organization.
Our tip sheet is free with your
request! |
The Loyalty Factor - Gain the Competitive Edge!